Content marketing could be a phrase usually mentioned once discussing digital marketing, and the importance of content marketing is increasing day-by-day. It’s usually utilized in numerous totally different contexts; it is powerful to understand what it really means. Let’s clear that up right now.
Content marketing is that the use of any variety of media as a tool for garnering exposure and sales for your company or organization.
The most important thing to remember when you are using content marketing activities is to focus on providing value. You’re not creating a commercial. While commercials area unit a type of content, they’re one-sided. Their purpose is solely to sell. When you use the content as a selling tool, your purpose is to educate, inform, and engage people with the goal of turning them into customers.
It’s not regarding direct sales to extend your bottom line; it’s regarding exploitation information to point out customers and potential customers that your company can give worth they have to boost their lives in how. It’s an indirect sales technique that may flip customers into consistent purchasers.
By considering the end result, content marketing in digital marketing can sometimes be recognized as content selling. And usually, all the content marketing companies (content marketing agencies) are focused strongly to generate end results for their clients.
People don’t tune out information. In fact, in this age of information, people are consuming it in large amounts. The 24-hour news cycle is a prime example of that. You have news networks that area unit on the air twenty-four hours a day sharing information. These networks wouldn’t be thriving if folks didn’t need to grasp data at any given moment of the day. If you are able to contribute to their want for information and data, you won’t be tuned out.
This is why content selling ought to be utilized by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help quench their thirst for information whereas providing a product or service to back it up.
Why is Content Marketing Important?
Now that you just have a much better understanding of what content selling is, you may be wondering why you should use it. Creating content can take time and energy removed from alternative stuff you may be doing for your business. It’s definitely not a magic pill that you can use to experience instant profit making results. It is but a really valuable method you’ll use multiple times to build your business.
As with any marketing endeavor, you have to take the time to create a strategy, organize a concept and verify however you may live a content marketing campaign.
Yes, this takes time but it is time well spent. Here are some statistics that show the worth of making content.
- According to Nielsen, 58% of consumers trust editorial content.
- Eightieth of business call manufacturers opt to get company data in a series of articles versus an advertisement
- Sixty-one of customers say they feel higher a couple of company that delivers custom content and, they are also more likely to buy from that company.
- B2B firms with blogs generate sixty-seven additional leads per month on average than non-blogging firms.
- Content selling prices sixty-two but ancient selling and generates about 3 times as many leads.
- Interesting content is the top 3 reasons people follow brands on social media.
If you’re on the fence regarding content marketing/selling as a result of you’re cautious of making the investment, think about what you’re already performing some type of content marketing without even realizing it. Your website, emails and company newsletters are all forms of content that you use to contribute to your company’s brand.
Since you’re already creating content for your business, shouldn’t it help your bottom line?
Here are some additional content marketing benefits to help get you off the fence:
1. It is cost-effective
The root of content marketing is information that you already have. All you need is to put it in a format that can be easily shared and digested by potential customers. Some of those formats are free to create and distribute as will be discussed later. They do take time but once you’ve created a strong piece of content, it can often be used multiple times to generate income. So while the initial time investment may be fairly high, over time the benefits gotten from that piece of content will make that investment worthwhile.
2. Helps you build a relationship with your audience
Any time you communicate with your audience, you make room for a dialogue which leads to a relationship. Brand loyalty comes when consumers have a relationship with a brand. Before content marketing, that relationship usually took years to develop. Now you can do it in a much shorter amount of time by sharing content that helps put a face to your company and brand. Pulling back the corporate veil to share insights into what drives your company and the values it represents helps create a much more meaningful connection with consumers. Content is the tool you can use to do that.
3. Lets you be a resource
By sharing valuable information and insights with people, you can demonstrate the value that your company can provide. By presenting yourself as a resource, it gives you the opportunity to build a level of trust before people become customers. When customers trust you, they’re much more likely to become long-term clients. They’re also much more likely to refer other potential customers to your business.
4. Content marketing gives you a competitive edge
If you’re not a multinational corporation with a huge marketing budget, it can seem daunting to get into the marketplace and compete effectively. You may feel like you don’t have the ability to compete especially if it’s in an industry with a few major players. Sharing content gives you an edge because it levels the playing field. You have a unique perspective and can provide professional insight just like someone at a larger company. Multinational corporations don’t have a monopoly on knowledge.
5. It isn’t industry specific
Every industry can benefit from sharing valuable information and insight with consumers. You don’t have to be in a creative or entertainment-oriented field to benefit from sharing content. As long as you are providing value that people can use, you will benefit from content marketing.
6. Creates educated customers
Sometimes as a business you spend a lot of time answering the same questions over and over again. This is why many business websites have frequently asked questions pages. It’s done in an attempt to field some of the more common questions asked to ensure that when consumers make contact, they’re knowledgeable. By sharing content, you help increase that level of knowledge even more. It makes your interactions with customers more focused on how you can help than and less focused on why they need your help.
7. Creates empowered consumers
When people are informed and knowledgeable about something, they’re empowered to make informed decisions. When your customers are empowered, they can be savvier and easier to work with. People can be appreciative when they are given the ability to become empowered, especially when it’s through the sharing of information. Appreciative customers can turn into long term clients.
While it’s not a great idea to make content solely for the purpose of it going viral, you increase your odds that it will go viral by creating it. It can be tough to make a piece of content go viral largely because the factors that lead to that kind of exposure can vary and are tough to pin down. However, by creating content, you are much more likely to experience a viral piece of content than if you don’t create content at all.
9. Lets you control your message
When you are the one creating the content being used to represent your business, you can control what that message is and what it says. You can determine who your ideal audience is and craft messages solely for them. You can also determine which piece of content will work best. Sometimes traditional advertising and marketing messages aren’t the best way to communicate with your ideal customer. Content marketing gives you the flexibility and control to do what’s best for your audience.
10. Content marketing allows you to recycle information
When you create a valuable piece of content, it’s always possible to reuse that information for additional purposes. You can turn a white paper into a series of articles and then turn those articles into short videos. The possibilities for what you can do with your content are limited only by your own creativity and imagination.
Content promoting provides you the flexibility to use your data and experience to differentiate yourself from the competition. You are leaving money on the table if you don’t take full advantage of it. Plus, no one has the same knowledge and experiences as you. Creating content allows you to explore and use your own unique selling proposition.
Here, you’ve learned the basic overview of content marketing. You might now want to explore a detailed guide on Copywriting by clicking this here.